Print Design
The design process for print design generally involves several key stages to ensure that the final product effectively communicates its intended message and meets the client's desired aesthetic needs. I begin by gathering information about goals, target audience, message, and possible brand guidelines. I have a great deal of experience in print design as well as working with publications in numerous industries. I have a thorough understanding of the print industry, its competitors, and the market. I am always searching for new trends, best practices, and methods that make my work as unique as my clients. I will create initial compositions and make decisions on elements such as grid systems, typography, images, and color schemes. I will then work directly with your printer, or publication, to ensure they have all the necessary files and information to produce the exact visuals that you and I discussed and created together.
Detroit Stone & Tile
Direct Mail Postcard. This natural stone company proudly serves the Metro-Detroit area and has established itself as a leader in luxury countertop design and installation. The company is built on a foundation of craftsmanship, exceptional customer service, and high-quality products.
Quicken Loans
Full Page Print Advertisement featured in the Detroit Women's Economic Club Magazine. This print ad focuses on a female business-oriented demographic, while advertising Quicken Loans as a leader in home financing options. Here, they also stand out as a corporation that advocates for women—and women in business. This print advertisement was very well received; eventually the design was turned into a large panel sign featured outside of the Detroit Women's Economic Club.
Vision Specialists of Michigan (VSM)
This full color informative patient brochure serves people suffering from Binocular Vision Dysfunction. It solidifies Vision Specialists of Michigan as the pre-eminent leader in the United States which assists individuals who have vision misalignment that is not found on routine eye exams.
Vision Specialists of Michigan (VSM)
This full color reference guide is an extensive resource manual for eye care providers around the country who wish to gain knowledge of Binocular Vision Dysfunction to provide superior care to their patients. It cements VSM as a national leader and trainer in this vision health care field.
d.Vine Wine Fine Wines
This promotional piece serves as a wine club card and a mini brochure. It was given out to wine club members at the store in Livonia, Michigan. The plastic-based, credit card sized, wine club card is perforated and detachable from the informational piece so members can carry it in their wallets.
Quicken Loans
This full-size brochure for Quicken Loans served as a recruiting piece for people interested in a career in the mortgage industry. At twelve pages in length, it's filled with information on the Quicken Loans' mortgage process, their specialized technology, training, career advancement, hiring practices, and company culture.
Art and Frame Station
Full Page Print Advertisement featured in Detroit Home Magazine for a high-end art and framing business located in Birmingham, Michigan. They were voted “Best of Hour Detroit Media,” (Detroit Home). The design and copy of this advertisement reflect the acknowledgement and appreciation of that award.
Hospitality Stone
This full-page print advertisement was designed for Hospitality Stone. A high-end, Michigan based, nationwide supplier specializing in marble, granite, ceramic, and porcelain tile from around the world. Their demographic is specific to the hotel industry. This ad design, highlighting a bathroom at the W Hotel, was featured in numerous hotel trade publications.
Michigan Public Health Institute
My biggest passion at my design firm is to work with nonprofits making significant contributions to society. Annually, the State of Michigan, publishes a program manual for Child Death Review. The purpose of the manual is to educate other agencies and legislators statewide and nationally on setting up programs that help combat child deaths. This piece was difficult to execute. It is not a pleasant subject for the audience. The real challenge lies in creating something that attempts to convey the scope of the tragedy of losing a child, without being morbid and turning the audience away.
Michigan Public Health Institute
Each year, the State of Michigan publishes a regional and national program manual for reviewing childhood deaths. It does not simply break them down into statistics, but it gives legislators and agencies specific ways to prevent them. The challenge in communicating this topic from an artistic standpoint lies in the difficult and heartbreaking subject matter. While attempting to communicate the catastrophe of the death of a child we still need to hold the viewers' attention.
